Inside a globe where by tech CEOs usually manage meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that few dare to tread. As being the co-founder and CEO of Scentbird, among the foremost fragrance membership services in North The united states, Mariya has established herself being a ahead-thinking company leader. But past her accomplishment in the corporate entire world, she has also emerged for a spiritual tutorial and intuitive Trainer, a change she shares overtly by way of her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova The most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s business vocation took flight in 2014 when she co-Established Scentbird, a firm intended to make designer fragrances a lot more accessible via a regular subscription model. Modeled just after Netflix, but for perfume enthusiasts, Scentbird swiftly turned a go-to System for fragrance discovery. Below her Management, the corporate grew to serve around seven hundred,000 subscribers, providing usage of a lot more than 800 fragrances from main global makes.
With a strong Basis in brand system, provide chain logistics, and marketing, Mariya properly attracted enterprise cash, participated while in the Y Combinator accelerator, and served Scentbird scale into a $100M+ profits company. She later on expanded her portfolio with Deck of Scarlet, a beauty brand name, and Drift, an auto fragrance business.
But when her standing in the startup globe was soaring, Mariya was quietly going through a spiritual transformation that may before long spill into the public eye.
The Awakening: A Shift to Spirituality
Around 2018, Mariya seasoned what she called a spiritual awakening. This interior evolution impressed her to dive into metaphysics, Strength do the job, meditation, and intuitive channeling. As she deepened her spiritual practice, she began producing information to help Other individuals check out their own individual consciousness, ultimately launching her YouTube channel “This can be Mariya.”
The channel, which now has in excess of one hundred,000 subscribers, capabilities a wide array of information—guided meditations, soul therapeutic approaches, chakra get the job done, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personalized. She invites her viewers to connect with themselves, the divine, and the unseen energies that condition our day by day life.
Her followers typically describe her content as transformative, and she or he has cultivated a deeply faithful spiritual audience via consistent engagement and authenticity.
Controversy within the Crossroads of Identification
Even though several have embraced Mariya’s dual id, Many others have elevated eyebrows—specifically as her metaphysical beliefs have become extra publicly seen. In 2024, a function via the Small business of Trend spotlighted The strain amongst her roles as being a tech CEO and a spiritual Instructor.
Some of Mariya’s statements—for instance reviews on substitute therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from consumers, influencers, and in some cases previous collaborators. Numerous natural beauty influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social media marketing community forums scentbird ceo debated the appropriateness of her beliefs in relation to her Management position in the mainstream manufacturer.
In response, Mariya clarified that her spiritual teachings are private and available below her 1st identify only, intentionally separated from her Skilled identification. Nonetheless the controversy opened up a broader discussion about regardless of whether community figures can—or should really—compartmentalize their beliefs within the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although quite a few founders attempt to take care of an image of neutrality, she has selected to show up as her total self. This amount of transparency is often both of those magnetic and polarizing.
On one hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an industry often focused solely on scale and strategy. On one other, her outspokenness about spiritual matters invitations scrutiny, particularly in an era when on-line content material can rapidly go viral and provoke powerful reactions.
Still, Mariya’s approach speaks to the further cultural shift. As more and more people take a look at wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and materials worlds—might become extra prevalent, not considerably less.
Businesswoman. Mystic. Influencer.
Together with operating her companies and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, offers personal channeling sessions, sells spiritual instruments, and has even posted a ebook titled seventy two Keys to Manifestation. She’s in essence produced a parallel company inside the spiritual House—totally different from her position at Scentbird, yet just as structured and scalable.
Her spiritual manufacturer, like her attractiveness manufacturer, is worldwide, polished, and working experience-driven. It’s obvious that Mariya applies exactly the same amount of focus and creativity to both equally spheres of her lifestyle. No matter if leading a crew of builders or channeling divine Electrical power to get a guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises significant questions on id, leadership, and public existence. Can a tech CEO also be a mystic? Need to business enterprise leaders share their personal beliefs with the public? What occurs when Individuals beliefs problem traditional norms?
Regardless of the solutions, Mariya carries on to walk her path unapologetically. She signifies a completely new technology of business people—types who aren’t concerned being advanced, spiritual, and multidimensional. Her boldness could Price tag her some partnerships, but In addition it earns her admiration from those who benefit real truth about conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what this means being complete.
Mariya Nurislamova lives at the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale can be a bold testomony to residing authentically, even when that authenticity comes along with threat. As she continues to extend her dual empire—both earthly and cosmic—she invitations us all to contemplate what it means to guide with soul.
Regardless of whether the thing is her like a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova is not really scared to interrupt the mold.